A fully online, dual accredited Master's programme covering Big Data, AI, UX, and Martech — designed for marketers stepping into senior strategic roles.
100% Online
Study mode
1 year+
Duration
Level 7
Level
180 Credits
Credits
Why this programme
Regularly updated with insights from leading industry experts — covering the latest trends in AI, Big Data, UX, and Martech.
The programme is accredited by both the Digital Marketing Institute and the Chartered Institute of Marketing. Students receive free DMI membership during their studies and the opportunity to gain CIM qualifications at an accelerated pace.
Students analyse current marketing practice through live client case studies drawn directly from real-world scenarios, developing the skills to respond to future changes in marketing technology and consumer behaviour.
Build hands-on proficiency in Google Ads, SEO, UX design, AI marketing tools, and social media scheduling — developing the technical capability modern employers require alongside strategic marketing knowledge.
UK Student Loan may cover your fees
Government Postgraduate Master's Loan up to £12,858. To qualify you must hold one of the following:
Who it's for
This MSc is designed for marketers and graduates who want to lead digital marketing strategy at a senior level.
Marketing professionals — move into senior strategic roles with a globally recognised DMI and CIM dual accreditation
Digital marketers — deepen expertise in Big Data, AI, Martech, and UX alongside a Master's-level qualification
Graduates of any discipline — enter the marketing profession with a dual-accredited MSc and free DMI membership
Career changers — transition into digital marketing from any professional background with no prior marketing degree required
Working professionals — study fully online and part-time — no relocation or campus attendance required
International students — gain a UK-accredited MSc recognised by employers in 100+ countries, with regional fee discounts available
Curriculum
The programme covers the core pillars of contemporary strategic digital marketing, combining advanced theory with practical, real-world application.
Outcomes
Strategic digital marketing planning
Big Data, analytics, and Martech
Brand strategy and digital identity
UX and customer journey design
Social media strategy and measurement
Google Ads, SEO, and AI marketing tools
Career outcomes
Graduates are equipped for senior digital marketing and strategic leadership roles across all industries — with a profile recognised by employers worldwide.
Join marketers studying a DMI and CIM dual accredited MSc fully online. Next intake available.
Programme details
Degree
MSc Strategic Digital Marketing
Study Mode
100% Online
Duration
1 year+ (part-time)
Credits
180 Credits
Requirements
A degree in any subject is accepted. Relevant professional experience is also considered.
A bachelor's degree at 2:2 or above in any subject — or significant relevant professional experience in marketing, communications, or a related field
Relevant professional marketing or business experience is valued and considered for standard entry
IELTS 6.5 with no less than 6.0 in any element, or TOEFL iBT 90 (evidence of prior study in English also accepted)
Application process
Our admissions team guides you through every step.
Fill in the form below. Takes less than 2 minutes. No commitment required.
We confirm your eligibility, check your documents, and answer any questions.
Get your official offer letter and enrol on the next available intake date.
FAQ
Have a question not listed? Contact our admissions team.
Apply today
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